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Stop Posting for Likes: What Social Media Metrics Actually Matter

For years, likes were the easiest way to judge whether a social media post was “working.” A post got 100 likes? Great. A post got 12? Maybe not so great. But social media has changed, and businesses need to change how they measure success with it. In 2026, stronger signals often come from what people…

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Meet Your Mixer Host: Alexander Hamilton Memorial Free Library

More Than Books. A Place Where Community Comes Together. Some places quietly shape a community for generations, and the Alexander Hamilton Memorial Free Library is one of them. This month’s Greater Waynesboro Chamber Mixer takes us to one of Waynesboro’s most cherished institutions. While many know the library as a place to borrow books, it’s…

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Your Guide to Mainstreet Waynesboro’s Wizarding Weekend

From magical markets and movie nights to wizarding workshops and family-friendly adventures, here’s everything you need to know before heading downtown. Every summer, downtown Waynesboro transforms into a world of magic, mystery, and imagination during Mainstreet Waynesboro’s Wizarding Weekend. Now celebrating its 10th year, this beloved community tradition brings together local businesses, organizations, artisans, and…

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Think You Can Spot a Phishing Email? Think Again.

Artificial intelligence has made phishing scams faster, more convincing, and harder to detect than ever before. The obvious spelling mistakes and suspicious formatting that once gave scammers away are being replaced with polished emails, realistic invoices, and messages that closely mimic trusted businesses and colleagues. For small businesses, a single click can have serious consequences.…

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Why Smart Businesses Start Planning for the Holidays Now

For many people, the holiday season doesn’t begin until the decorations go up and the calendar turns to November. For successful businesses, however, the busiest time of the year often begins months earlier. Whether you own a retail shop, restaurant, service business, nonprofit, or manufacturing company, the decisions you make during the summer can have…

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Get to Know Your Customers Day: Small Conversations, Big Business Growth

Every business wants more customers. But long-term success often comes from building stronger relationships with the customers you already have. That’s exactly what Get to Know Your Customers Day, celebrated on the third Thursday of every quarter, is all about. While the name may sound simple, the idea behind it can have a lasting impact…

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Local Business Networking: How Local Connections Help Your Business Grow

Local business networking is one of the most effective ways to grow a business. While social media, email campaigns, paid advertising, and search engine optimization all play an important role in reaching new customers, strong local relationships continue to drive referrals, partnerships, and long-term success. It starts with building relationships. Whether you’re launching a new…

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Red, White & Waynesboro: Your Guide to Independence Day Weekend

America’s 250th anniversary deserves a celebration, and Waynesboro is doing just that. From a community kickoff event on July 3 to one of Pennsylvania’s largest Fourth of July parades, followed by a full day of family fun, live entertainment, and fireworks, there’s something for everyone to enjoy. Here’s your guide to celebrating Independence Day weekend…

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